All the out-of-the-box marketing metrics are all about quantity. This is incredibly misleading. Sure, much targeting effort goes into pushing out messages, campaigns and propositions
Sometimes you get a ruling on green marketing (or rather, on greenwashing) that beggars belief. It makes everyone gasp in astonishment not just because it
Nobody likes a sycophant. Or if they do, it’s a sign of their own highly developed inadequacies. But upstaging is just as pathetic. Avoid it
How many times (I speak to those who have experience in service business sales) do you end up selling what originally caught your target audience’s
In recent years, there has been a surge of interest and investment in femtech – technology aiming to address the historical neglect of women’s healthcare
You’ve got to have a lot of evidence to make green claims. So get prepared and view those claims objectively. It would be tragic if,
Beware of monotony; it’s the mother of all the deadly sins.
