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PR and marketing reads for the women’s health & femtech community.

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Who sees your content?

Where is your thought leadership content featured, outside of company channels like blogs and socials? What are the key publications and channels your target customer regularly reads?

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Sarah Nurgat February 27, 2025
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Who sees your content?

When I first started out in PR & Marketing (and maybe for a while afterwards…), I found industry jargon really confusing. Thought leadership, for instance,

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Sarah Nurgat January 9, 2025
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Marketing Skills Gaps

What are the skills gaps in companies backed by private equity? Marketing regularly falls to the bottom of priorities, especially because it is difficult to

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Sarah Nurgat December 19, 2024
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Where are your skills gaps?

Where are your skills gaps? Last time, I looked at the necessity – both ethical and commercial – of integrating ESG into your business strategy.

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Sarah Nurgat November 28, 2024
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ESG

Despite developments across the pond and ongoing debate on their relevance, Environmental, Social and Governance (ESG) standards remain important. It’s not just about being ethical,

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Sarah Nurgat November 14, 2024
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Raising awareness

In my last newsletter, I talked about raising awareness of health issues. But I know it’s easier said than done. How do you cut through

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Sarah Nurgat October 29, 2024
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Lupus Awareness Month

I was recently reminded of the challenges women face in primary care when a close friend’s mother was finally diagnosed with a rheumatological condition –

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Sarah Nurgat October 21, 2024
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Preparing for a podcast

Listening to your own recorded voice can be a bit cringe-worthy, but podcasts are a useful addition to your marketing arsenal. By introducing a new

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Sarah Nurgat October 21, 2024
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Why you need to prioritise your personal LinkedIn profile

Business is still about people connecting with people. So it makes sense that posts on personal LinkedIn profiles receive more attention than corporate pages. It’s

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Sarah Nurgat October 21, 2024
Thoughtspark | Pour Femme
Pour Femme

Weekly PR and marketing reads for the women’s health & femtech community

This short weekly email aims to provide insider tips and strategies to empower organisations in boosting their presence and making a meaningful impact in healthcare.

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Sarah Nurgat September 26, 2024
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Fortnightly PR and marketing reads for the women’s health & femtech community.
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Motivation comes from working on things we care about. It also comes from working with people we care about.

– Sheryl Sandberg
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