PR and marketing reads for the women’s health & femtech community.
Where is your thought leadership content featured, outside of company channels like blogs and socials? What are the key publications and channels your target customer regularly reads?
When I first started out in PR & Marketing (and maybe for a while afterwards…), I found industry jargon really confusing. Thought leadership, for instance,
What are the skills gaps in companies backed by private equity? Marketing regularly falls to the bottom of priorities, especially because it is difficult to
Where are your skills gaps? Last time, I looked at the necessity – both ethical and commercial – of integrating ESG into your business strategy.
Despite developments across the pond and ongoing debate on their relevance, Environmental, Social and Governance (ESG) standards remain important. It’s not just about being ethical,
In my last newsletter, I talked about raising awareness of health issues. But I know it’s easier said than done. How do you cut through
I was recently reminded of the challenges women face in primary care when a close friend’s mother was finally diagnosed with a rheumatological condition –
Listening to your own recorded voice can be a bit cringe-worthy, but podcasts are a useful addition to your marketing arsenal. By introducing a new
Business is still about people connecting with people. So it makes sense that posts on personal LinkedIn profiles receive more attention than corporate pages. It’s
This short weekly email aims to provide insider tips and strategies to empower organisations in boosting their presence and making a meaningful impact in healthcare.
There is no perfect fit when you’re looking for the next big thing to do. You have to take opportunities and make an opportunity fit for you, rather than the other way around.
