While landing coverage in publications like the Financial Times or The Guardian is a significant achievement, it is important to recognise that national media exposure
What is this obsession with automation? Sure, it applies to the world of consumer marketing and also what I would call ‘mass’ B2B. The benefits
Managers – in businesses large and small – are generally hopeless at confrontation, particularly around issues of under-performance. This is corrosive. Every time a managers
What makes a good social post, I ask? Lots of engagement and response, you say. Wrong, I say. Because a few good engagements are worth
If we involve experts to give us input, then we shouldn’t contradict or gainsay them when they come up with inputs that don’t match our
There are no new ideas. There are only new ways of making them felt.
