We get inside your business to create content and solutions that speak to your industry and your customers. Those solutions might be focused on marketing, lead generation, corporate positioning, investor relations – in fact, whichever tailored outcome you are looking for.
We ensure that your writings are well-thought out, are based on credible research and position your firm as a forward-thinking and well-informed expert on your sector.
Web content optimisation is not just about getting a company website to come up in organic search – it means making sure you are using the right terms in your content, so that people using specific industry vocabulary find your firm’s name coming up again and again. We don’t just aim at making the company’s web pages searchable, but create a range of optimised content across the web – news items, articles, columns, tweets, comments, blogs – that provides pages of search results, positioning the business and its spokespeople as thought leaders and serious players in the industry.
We have 20 years of experience understanding markets and providing robust research that gives your content a substance and depth that makes people in your markets not only want to read it, but download it and pass it on.
Would you like to really own your market space and prove that you understand your markets’ points of pain, as well as developing a pre-eminent image in the minds of the City analysts and investors? Great content isn’t just for press or marketing – it is a valuable tool for increasing your profile through public affairs and investor relations. We channel our content and research expertise into providing appropriate thought leadership material to support your core business and create a perception amongst investors, analysts and the markets that you are the foremost player in your field.
Your people are critical to your brand. Boosting the public face of chosen executives via the full range of media can help to drive engagement with your customers and prospects. Paying attention to the social media conversation takes time and commitment. We can step into the discussion on behalf of your executives, adopting their personas and offering input that serves to subtly promote your strategy. Equally, we can source speaking opportunities for your key people, enabling you to get the right message to the right audience in a way that invites response and further interaction long after the PowerPoint closes.
Corporate ESG (Environmental, Social, Governance) credentials – and how to communicate them effectively – are now a priority at C-suite and board level. At the same time, Greenwashing and Climate Washing accusations are rising – where firms’ ESG claims are exaggerated, false or misleading. We have been helping our clients for over a decade to manage their environmental claims with probity and honesty, providing credibility and context that ensures those claims are sensible and defensible. We are an experienced communications partner who will help you make sure your environmental, social and governance communications are where they need to be to satisfy your customers.
20 years of marketing experience puts us in a strong position to deliver strategic consultancy. Our deep-dive research helps you to uncover the key challenges and points of pain affecting your key markets. This essential groundwork enables your people to identify areas of opportunity – whether for sales and marketing or for developing training programmes. We’ll then bring our content expertise to the table, working with you to develop the best strategies for putting your solutions front-of-mind amongst buyers and decision-makers; or for ensuring that your personnel have the edge.
Is your marketing department fit for purpose? Is the business holding you back from what you need to get the job done? Does it recognise the resources you need? Have you got the right people and skills in your team? Are you engaging the right agencies? We advise firms from established corporates to private equity backed early stage companies. Why not harness that knowledge and perspective through our audit service – your completely independent view of what marketing requires to really drive the business forward.
Press relations starts with knowing your target media – what do your customers read to gather news and information? We’ll research and define a press contact list (web and print) that puts your news and features in front of the people you want to influence. We earn the trust of journalists by only approaching them with hard news and objective commentary. Newswires can be helpful, but valuable relationships with editors are formed through solid phone follow-up and face-to-face meetings. Resulting media coverage is measured and valued in a variety of ways, letting you know the true worth of those column inches.
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When you’re writing you’re trying to find out something which you don’t know.
