A selection of things that have sparked our interest. News and views, figures and fun.

With budgets tightening and AI on the rise, many leaders are asking why PR and marketing still matter.

Marketing terms like thought leadership and content marketing get thrown around a lot — but what do they actually mean? In this blog, we break down the jargon, explain how the two differ, and show how each can help your brand build credibility, connect with audiences, and drive results.

Our newest hire Irma Eicher shares her experiences since joining ThoughtSpark in January 2025.

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When I first arrived in the UK from Malaysia to study, back in 2019, a career in PR and marketing was certainly not at the

While landing coverage in publications like the Financial Times or The Guardian is a significant achievement, it is important to recognise that national media exposure

In recent years, there has been a surge of interest and investment in femtech – technology aiming to address the historical neglect of women’s healthcare

Jessica Wax-Edwards (JWE): So Charlotta what makes placing news and thought leadership in Sweden different to other regions, like the UK for example? Charlotta C.

The words ‘Generative AI’ have seemingly been on everyone’s lips since the arrival of ChatGPT in November 2022. Within a week, 1 million people were

The first interviewee in our series is Julie Cotterell – whose marketing experience spans almost thirty years, working in-house for global pharmaceutical and medical technology

After successfully completing my Master’s degree in the lovely Dutch city of Groningen and the chilly but heart-warming Newcastle upon Tyne, I was thrust into a

We’re back with another deep dive into localising press placement. In this blog, two of our Germany-based Spanish-speaking colleagues Jessica Wax-Edwards (JWE) and Paula Barredo

Our Francophone Director Jessica Wax-Edwards (JWE) sits down with French PR liaison Jessica Ballasi (JB) to discuss best practice and how a tailored, localised approach

So, Sarah, what is it that you actually do? The dreaded question. I should be used to answering this one by now, but I always

At ThoughtSpark, we have a shared appreciation for languages and travel (incidentally, a real advantage for our multilingual PR offering). During a chat in the

As I was driving home after dropping my children at nursery, I tuned in for my daily dose of Nick Ferrari on LBC – might

Federica Bambagioni (FB): In my day-to-day work at ThoughtSpark I’m responsible for managing and supporting our junior team members all over the world, so I

I recently attended an excellent course, Women Advancing in Leadership, run by Emma Walker-Cotton – a specialist in organisational and leadership development. It was a
Beware of monotony; it’s the mother of all the deadly sins.