PR and marketing reads for the women’s health & femtech community.
The panic is real: LinkedIn reach is reportedly down 34%, and the latest algorithm shift is forcing creators to get brutally clear on their niche. Reach is no longer about your network—it’s about how consistently LinkedIn understands what you’re known for.
Many brilliant professionals still rely on holiday snaps as their LinkedIn headshot — and it’s costing them credibility. A polished profile photo is one of the three things that follow you across the web, so it’s worth getting right.
Your LinkedIn profile is often the first place investors, prospects, and partners go to understand who you are—so let’s make sure it works for you. This December, get a free audit and step into the new year with a profile you’re proud of.
Behind every pharma breakthrough are experts who don’t always get recognised.
As a Femtech founder, you’re short on money and time. The right agency can change that – boosting investor visibility, sharpening your business case, and creating proof points that open doors. We turn your ‘someday’ list into progress today.
Femtech is booming, but the noise is deafening. Clear, strategic content is what cuts through.
Women’s health still faces a huge knowledge gap. Find out how to get your FemTech mission the funding it deserves.
Where is your thought leadership content featured, outside of company channels like blogs and socials? What are the key publications and channels your target customer regularly reads?
When I first started out in PR & Marketing (and maybe for a while afterwards…), I found industry jargon really confusing. Thought leadership, for instance,
What are the skills gaps in companies backed by private equity? Marketing regularly falls to the bottom of priorities, especially because it is difficult to
Where are your skills gaps? Last time, I looked at the necessity – both ethical and commercial – of integrating ESG into your business strategy.
Despite developments across the pond and ongoing debate on their relevance, Environmental, Social and Governance (ESG) standards remain important. It’s not just about being ethical,
In my last newsletter, I talked about raising awareness of health issues. But I know it’s easier said than done. How do you cut through
I was recently reminded of the challenges women face in primary care when a close friend’s mother was finally diagnosed with a rheumatological condition –
Listening to your own recorded voice can be a bit cringe-worthy, but podcasts are a useful addition to your marketing arsenal. By introducing a new
Business is still about people connecting with people. So it makes sense that posts on personal LinkedIn profiles receive more attention than corporate pages. It’s
This short weekly email aims to provide insider tips and strategies to empower organisations in boosting their presence and making a meaningful impact in healthcare.
Writers are not here to conform. We are here to challenge. We’re not here to be comfortable—we’re here, really, to shake things up. That’s our job.
