This short weekly email aims to provide insider tips and strategies to empower organisations in boosting their presence and making a meaningful impact in healthcare.

The actionable advice you’ll read is the product of over a decade in public relations and marketing and my extensive experience working with global life science businesses.

If you attended the 2024 iteration of Decoding the Future of Women in London, you’ll know a big focus was how to unlock investment for founders of women’s products and services. One funder and panellist triggered quite a reaction when she suggested many founders in this space don’t convince her that they will truly solve an underlying health concern.

Many in the room contested this point, but a valuable takeaway was the importance of good communications, not only to make compelling and clear pitches, but also to create visibility and credibility around an offering outside of funding conversations.

For this first newsletter, we’ve prepared a brief checklist for kickstarting your content strategy.

In any business, you need to be shouting about the work you do, and this is where effective content marketing strategies are crucial. The way you speak to customers, peers, stakeholders and employees (current and future) are all important in maximising the work you do.

So here’s our short and sweet list for you to check if you’re up to date with your content:

• Are your business’ social accounts active and up to date with relevant content?
• Do you have a dedicated news and blog section on your website discussing pressing industry topics?
• Are you regularly featured in the industry titles that your audience read?

If you said no to any of these, you’re not making the best impression to potential customers, funders, and employees.

But don’t do content for content’s sake. Start by creating an achievable content calendar covering a few select themes.

If you said yes, take your content to the next level:

• Are your top executives posting regularly?
• Are you measuring and monitoring your marketing activity?
• Are you talking to your customers about ESG performance as well as your product or service?

We know that staying consistent with content is a time-consuming challenge – we do it for client and we do it for ourselves too. Rather than constantly putting it off or moving it along your priority list, why not get some help and keep your attention where it’s really needed. In the meantime, look out for our second edition of Marketing for MedTech next Tuesday!

This week, I’ve been listening to Hala Taha, entrepreneur and LinkedIn expert, on the Social Media Marketing podcast. The topic of discussion: using LinkedIn to increase sales.

It’s all well and good connecting with relevant people in your target industry, but this isn’t the end of your journey. Next, offer these connections something of value, that showcases your expertise and knowledge.

This could be a report or other useful resource focusing on an industry concern – but the key is it must be free and easily accessible. This is a starting point for new conversations, building relationships, and eventually triggering sales opportunities.

I highly recommend listening to the podcast – Hala is a great speaker and easy to listen to – but if podcasts aren’t your thing, check out the write-up here.