As AI becomes more embedded in corporate decision-making, businesses must learn to navigate the growing risks of hallucinations, misattributed information, and fabricated outputs – and understand what these errors reveal about the current limits of AI.
AI is changing marketing fast – but replacing marketers? Not happening. It’s brilliant at speed, research, and endless content output, but judgement, creativity, and original thinking still belong to humans. The smartest marketers aren’t using AI to replace themselves; they’re using it to become faster, sharper, and even more effective.
A blunt take on why AI isn’t coming for marketers – but may be quietly erasing millions of lower-skilled jobs, with consequences business leaders seem dangerously keen to ignore.
A steady decline in basic literacy is reshaping how we communicate, work, and make decisions – often without us noticing.
With budgets tightening and AI on the rise, many leaders are asking why PR and marketing still matter.
You write in order to change the word… if you alter, even by a millimeter, the way people look at reality, then you can change it.
