Content marketing Archives

Thursday Thoughtsparks

Posting on LinkedIn – what signifies real engagement?

Forget the Likes and the comments. The real LinkedIn metric? When someone brings up your post in a real, unprompted conversation. That’s engagement—and it’s rare.

Paul Lindsell May 1, 2025

Our Thoughtsparks

3 tips for building a meaningful LinkedIn presence

Is your LinkedIn strategy working?
Learn how to leverage senior leaders, build a relevant network, and share content that drives real engagement.

Irma Eicher April 30, 2025

Thursday Thoughtsparks

What’s worth posting on LinkedIn… and what’s not?

Everyone’s an author. Great.

Few can write well. Oh dear.

What, then, are the principles that should govern our activity?

Paul Lindsell April 24, 2025

You write in order to change the word… if you alter, even by a millimeter, the way people look at reality, then you can change it.

– James Baldwin