Our Thoughtsparks
Why bother with PR and Marketing?
With budgets tightening and AI on the rise, many leaders are asking why PR and marketing still matter.
Sarah Nurgat
December 2, 2025
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Pour Femme
How to craft your own Flagship Content
Femtech is booming, but the noise is deafening. Clear, strategic content is what cuts through.
Sarah Nurgat
August 21, 2025
Our Thoughtsparks
Kartika Zayad: reflections & lessons from 6 months in PR
When I first arrived in the UK from Malaysia to study, back in 2019, a career in PR and marketing was certainly not at the
Kartika Zayad
July 10, 2024
Our Thoughtsparks
Alex Heidmeyer: ThoughtSpark’s newest addition
After successfully completing my Master’s degree in the lovely Dutch city of Groningen and the chilly but heart-warming Newcastle upon Tyne, I was thrust into a
Kieran Baxter
October 4, 2023
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Fortnightly PR and marketing reads for the women’s health & femtech community.
Writers are not here to conform. We are here to challenge. We’re not here to be comfortable—we’re here, really, to shake things up. That’s our job.
— Jeanette Winterson
