
AI is changing marketing fast – but replacing marketers? Not happening. It’s brilliant at speed, research, and endless content output, but judgement, creativity, and original thinking still belong to humans. The smartest marketers aren’t using AI to replace themselves; they’re using it to become faster, sharper, and even more effective.

With budgets tightening and AI on the rise, many leaders are asking why PR and marketing still matter.

Femtech is booming, but the noise is deafening. Clear, strategic content is what cuts through.

When I first arrived in the UK from Malaysia to study, back in 2019, a career in PR and marketing was certainly not at the

After successfully completing my Master’s degree in the lovely Dutch city of Groningen and the chilly but heart-warming Newcastle upon Tyne, I was thrust into a

One never notices what has been done; one can only see what remains to be done.
