So the whole world has gone mad about sustainability and ESG. It really has. Every firm I know, in every sector, is obsessing about how
This short weekly email aims to provide insider tips and strategies to empower organisations in boosting their presence and making a meaningful impact in healthcare.
I was running a combined training session the other day, and the eternal gulf of understanding between marketing and sales was once again apparent. You
I’ve been musing on the Government’s ‘black hole’ of £20+ billion. Setting aside any debate over whether it was the last lot’s fault, or whether
Yesterday I had the same conversation twice. In the morning it was with a major US medtech company. In the afternoon, it was with a
More and more firms are reporting their sustainability credentials in a bid to raise capital on the markets. We know what’s driving this – the
Sounds simple, doesn’t it? Everyone with an interest must surely be consulted? Yet we know that this way lies sclerosis and disaster! Let’s start with
If you want to research business opinion (as opposed to consumer) then surely you can find a fieldwork company that gives you access to business
I’m reacting, of course, to the glib idea that larger companies can insist their suppliers meet ESG criteria – or lose their business. Sounds great
So I started the week with another case of ‘pass the sick bag, Alice’. For the sixth time in as many weeks, I’ve heard people
You all know that we’ve been creating, engaging and managing customer communities for ages, right? Nowadays, though, we are increasingly asked by clients about how
I hadn’t quite cottoned on to the fact that we’ve been in this market for over a decade, until a friend told me so! We were
So we live in a nurturing world, right? Every one of us, if asked, would say that we aim to look after our employees or our
Most of the chat around corporate sustainability reporting focuses on the fact that Europe & the UK have mandatory legislation that forces larger firms to
When I first arrived in the UK from Malaysia to study, back in 2019, a career in PR and marketing was certainly not at the
What a topical subject about an institution for which we Brits have so much love and affection (quite rightly). It’s the elections today and all
How up to the minute can a Thursday ThoughtSpark be? Next week, the UK goes to the polls. Most pundits seem to agree that the
Well, kind of yes… But also, kind of no. Communicating an understanding to sales and commercial managers of the way in-house marketing professionals and agencies
The role of a writer is not to say what we all can say, but what we are unable to say.
