It’s just so beautifully simple and based on common sense. It demands that sustainability references for a financial product:- #1 Are correct and capable of
But it’s something we should avoid at all costs. Because if (when) you get found out… it’ll cost you! I’ve had a really interesting discussion
This failure comes far, far, far too often. I always try to repeat to myself the phrase “How would I react if I received this
So – two fascinating aspects of an Advertising Standards Authority ruling from earlier this year. The first thing is that this is a case picked
Just how much green guff are we reading, day by day, month by month, ad nauseam? Is it significant? Is it saying something either credible
There’s the old adage that first class people hire other first class people; but second class people only hire third class people. The immediate interpretation
What is this obsession with automation? Sure, it applies to the world of consumer marketing and also what I would call ‘mass’ B2B. The benefits
While landing coverage in publications like the Financial Times or The Guardian is a significant achievement, it is important to recognise that national media exposure
What is this obsession with automation? Sure, it applies to the world of consumer marketing and also what I would call ‘mass’ B2B. The benefits
Managers – in businesses large and small – are generally hopeless at confrontation, particularly around issues of under-performance. This is corrosive. Every time a managers
What makes a good social post, I ask? Lots of engagement and response, you say. Wrong, I say. Because a few good engagements are worth
If we involve experts to give us input, then we shouldn’t contradict or gainsay them when they come up with inputs that don’t match our
All the out-of-the-box marketing metrics are all about quantity. This is incredibly misleading. Sure, much targeting effort goes into pushing out messages, campaigns and propositions
Sometimes you get a ruling on green marketing (or rather, on greenwashing) that beggars belief. It makes everyone gasp in astonishment not just because it
Nobody likes a sycophant. Or if they do, it’s a sign of their own highly developed inadequacies. But upstaging is just as pathetic. Avoid it
How many times (I speak to those who have experience in service business sales) do you end up selling what originally caught your target audience’s
In recent years, there has been a surge of interest and investment in femtech – technology aiming to address the historical neglect of women’s healthcare
You’ve got to have a lot of evidence to make green claims. So get prepared and view those claims objectively. It would be tragic if,
One never notices what has been done; one can only see what remains to be done.
