You’ve got to have a lot of evidence to make green claims. So get prepared and view those claims objectively. It would be tragic if,
Some people try to be ‘pure’ business managers. They give out orders right, left and Chelsea, but they never end up with any actions themselves.
So in our world of B2B marketing, how many letters do you get? How often do suppliers approach you through the mail? How often do
Interesting one from the ASA a couple of years ago about the advertising claims made by a major international bank. The issue was around two
Why did Carlsberg say ‘probably’ (the greatest lager in the world)? Why did Nike say “Just do it”? – something that is so vague as to be unchallengeable, yet so aspirational as to be infinitely interpretable.
Jessica Wax-Edwards (JWE): So Charlotta what makes placing news and thought leadership in Sweden different to other regions, like the UK for example? Charlotta C.
The words ‘Generative AI’ have seemingly been on everyone’s lips since the arrival of ChatGPT in November 2022. Within a week, 1 million people were
The first interviewee in our series is Julie Cotterell – whose marketing experience spans almost thirty years, working in-house for global pharmaceutical and medical technology
After successfully completing my Master’s degree in the lovely Dutch city of Groningen and the chilly but heart-warming Newcastle upon Tyne, I was thrust into a
We’re back with another deep dive into localising press placement. In this blog, two of our Germany-based Spanish-speaking colleagues Jessica Wax-Edwards (JWE) and Paula Barredo
Our Francophone Director Jessica Wax-Edwards (JWE) sits down with French PR liaison Jessica Ballasi (JB) to discuss best practice and how a tailored, localised approach
So, Sarah, what is it that you actually do? The dreaded question. I should be used to answering this one by now, but I always
At ThoughtSpark, we have a shared appreciation for languages and travel (incidentally, a real advantage for our multilingual PR offering). During a chat in the
As I was driving home after dropping my children at nursery, I tuned in for my daily dose of Nick Ferrari on LBC – might
Federica Bambagioni (FB): In my day-to-day work at ThoughtSpark I’m responsible for managing and supporting our junior team members all over the world, so I
I recently attended an excellent course, Women Advancing in Leadership, run by Emma Walker-Cotton – a specialist in organisational and leadership development. It was a
In recent ThoughtSparks, we’ve shared some knowledge on the basics of content creation and pitching. But one thing we know as a multilingual agency is
So, you’ve developed your content following Christian’s expert advice – now it’s all about getting it placed in the perfect publication. But pitching your piece is
Motivation comes from working on things we care about. It also comes from working with people we care about.
