In the 1950s, David Ogilvy uttered the now well-known quote, “The customer is not a moron. She’s your wife”. Though the ideas behind his statement
Social media marketing I’ve been having so many interesting conversations with colleagues and clients lately about the potential of social media marketing. The other
Marketing’s a great career. I know, because I’ve done it… and you can too. I find that many sources of advice (with some notable exceptions)
It’s International Women’s Day and, as a women-led marketing agency, we’re thinking about the gamechanging role that women play in shaping better business. Here Dr. Jessica Wax-Edwards, Director, shares her thoughts on the impacts of gender imbalance in venture capital.
This year, we’re pleased to welcome two new Account Executives, Christian and Kieran. Here, Kieran tells us about his gap year working in Australia, why he is interested a career in content marketing, and how he joined ThoughtSpark through the Kickstart scheme.
It’s 2022 and the team at ThoughtSpark are excited to welcome our own new colleague, Christian Nasillo. To introduce himself, Christian has written a few words about himself and his career so far
ThoughtSpark has just released a new report on the skills levels in private equity-backed companies. The report reveals the collective view of top PE firms on skills in the companies in which they invest.
So in our world of B2B marketing, how many letters do you get? How often do suppliers approach you through the mail? How often do suppliers invite you to only be contacted by post? OK – it’s hard to think about mailing potential customers when we’re all working from home.
A good compromise is one where everybody makes a contribution.
