#ThursdayThoughtSparks: Our tips on ESG Comms, Marketing and Management
If we involve experts to give us input, then we shouldn’t contradict or gainsay them when they come up with inputs that don’t match our
All the out-of-the-box marketing metrics are all about quantity. This is incredibly misleading. Sure, much targeting effort goes into pushing out messages, campaigns and propositions
Sometimes you get a ruling on green marketing (or rather, on greenwashing) that beggars belief. It makes everyone gasp in astonishment not just because it
Nobody likes a sycophant. Or if they do, it’s a sign of their own highly developed inadequacies. But upstaging is just as pathetic. Avoid it
How many times (I speak to those who have experience in service business sales) do you end up selling what originally caught your target audience’s
You’ve got to have a lot of evidence to make green claims. So get prepared and view those claims objectively. It would be tragic if,
Some people try to be ‘pure’ business managers. They give out orders right, left and Chelsea, but they never end up with any actions themselves.
So in our world of B2B marketing, how many letters do you get? How often do suppliers approach you through the mail? How often do
Interesting one from the ASA a couple of years ago about the advertising claims made by a major international bank. The issue was around two
Why did Carlsberg say ‘probably’ (the greatest lager in the world)? Why did Nike say “Just do it”? – something that is so vague as to be unchallengeable, yet so aspirational as to be infinitely interpretable.
A good compromise is one where everybody makes a contribution.
