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Thursday Thoughtsparks

#ThursdayThoughtSparks: Our tips on ESG Comms, Marketing and Management

Thursday Thoughtsparks

Customer communities – is that where marketing’s going?

I hadn’t quite cottoned on to the fact that we’ve been in this market for over a decade, until a friend told me so! We were

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Paul Lindsell July 25, 2024
Thursday Thoughtsparks

Look after your employees? Sure. But what about your suppliers?

So we live in a nurturing world, right? Every one of us, if asked, would say that we aim to look after our employees or our

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Paul Lindsell July 18, 2024
Thursday Thoughtsparks

Where is corporate sustainability reporting mandatory round the world?

Most of the chat around corporate sustainability reporting focuses on the fact that Europe & the UK have mandatory legislation that forces larger firms to

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Paul Lindsell July 11, 2024
Thursday Thoughtsparks

Are we under-spending on healthcare in the UK?

What a topical subject about an institution for which we Brits have so much love and affection (quite rightly). It’s the elections today and all

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Paul Lindsell July 4, 2024
Thursday Thoughtsparks

Are the polls misleading us?

How up to the minute can a Thursday ThoughtSpark be? Next week, the UK goes to the polls. Most pundits seem to agree that the

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Paul Lindsell June 27, 2024
Thursday Thoughtsparks

So, agency people do the work and in-house marketing people instruct… yes?

Well, kind of yes… But also, kind of no. Communicating an understanding to sales and commercial managers of the way in-house marketing professionals and agencies

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Paul Lindsell June 20, 2024
Thursday Thoughtsparks

Have you read the FCA’s greenwashing guidance?

It’s just so beautifully simple and based on common sense. It demands that sustainability references for a financial product:- #1 Are correct and capable of

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Paul Lindsell June 13, 2024
Thursday Thoughtsparks

Isn’t it tempting to exaggerate claims – productivity, eco, savings, or otherwise?

But it’s something we should avoid at all costs. Because if (when) you get found out… it’ll cost you! I’ve had a really interesting discussion

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Paul Lindsell June 6, 2024
Thursday Thoughtsparks

How often do marketers fail to stand in the customer’s shoes?

This failure comes far, far, far too often. I always try to repeat to myself the phrase “How would I react if I received this

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Paul Lindsell May 30, 2024
Thursday Thoughtsparks

Eco claims – an example of what good looks like!

So – two fascinating aspects of an Advertising Standards Authority ruling from earlier this year. The first thing is that this is a case picked

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Paul Lindsell May 24, 2024
Thursday Thoughtsparks

Sustainability Comms…. Let’s think before we speak!

Just how much green guff are we reading, day by day, month by month, ad nauseam? Is it significant? Is it saying something either credible

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Paul Lindsell May 16, 2024
Thursday Thoughtsparks

How is marketing talent being managed? Serious, savvy or sycophant?

There’s the old adage that first class people hire other first class people; but second class people only hire third class people. The immediate interpretation

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Paul Lindsell May 9, 2024
Thursday Thoughtsparks

Our findings: Do as you would be done by (the LinkedIn way!)

What is this obsession with automation? Sure, it applies to the world of consumer marketing and also what I would call ‘mass’ B2B. The benefits

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Paul Lindsell May 2, 2024
Thursday Thoughtsparks

Do as you would be done by (the LinkedIn way!)

What is this obsession with automation? Sure, it applies to the world of consumer marketing and also what I would call ‘mass’ B2B. The benefits

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Paul Lindsell April 25, 2024
Thursday Thoughtsparks

Confrontation’s hard, isn’t it?

Managers – in businesses large and small – are generally hopeless at confrontation, particularly around issues of under-performance. This is corrosive. Every time a managers

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Paul Lindsell April 18, 2024
Thursday Thoughtsparks

Social response – one good one is worth a hundred useless ones

What makes a good social post, I ask? Lots of engagement and response, you say. Wrong, I say. Because a few good engagements are worth

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Emma Venables April 11, 2024
Thursday Thoughtsparks

Have you ever tried to contradict an expert?

If we involve experts to give us input, then we shouldn’t contradict or gainsay them when they come up with inputs that don’t match our

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Paul Lindsell April 4, 2024
Thursday Thoughtsparks

B2B leads – quality over quantity…

All the out-of-the-box marketing metrics are all about quantity. This is incredibly misleading. Sure, much targeting effort goes into pushing out messages, campaigns and propositions

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Paul Lindsell March 28, 2024
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