#ThursdayThoughtSparks: Our tips on ESG Comms, Marketing and Management
Interesting one from the ASA a couple of years ago about the advertising claims made by a major international bank. The issue was around two
Why did Carlsberg say ‘probably’ (the greatest lager in the world)? Why did Nike say “Just do it”? – something that is so vague as to be unchallengeable, yet so aspirational as to be infinitely interpretable.
Only when diverse perspectives are included, respected, and valued can we start to get a full picture of the world.
