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Thursday Thoughtsparks

#ThursdayThoughtSparks: Our tips on ESG Comms, Marketing and Management

Thursday Thoughtsparks

Everyone seems to have forgotten offline!

So in our world of B2B marketing, how many letters do you get? How often do suppliers approach you through the mail? How often do

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Paul Lindsell February 15, 2024
Corporate ESG - Environmental, Windfarms on the ground through the clouds
Thursday Thoughtsparks

Completeness in your green claims

Interesting one from the ASA a couple of years ago about the advertising claims made by a major international bank. The issue was around two

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Paul Lindsell February 8, 2024
Thursday Thoughtsparks

Eco-product performance – remember the basic disciplines!

Why did Carlsberg say ‘probably’ (the greatest lager in the world)? Why did Nike say “Just do it”? – something that is so vague as to be unchallengeable, yet so aspirational as to be infinitely interpretable.

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Paul Lindsell February 6, 2024
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Our tips on ESG Comms, Marketing and Management.
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Fortnightly PR and marketing reads for the women’s health & femtech community.
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The more women help one another, the more we help ourselves. Acting like a coalition truly does produce results.

— Sheryl Sandberg
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