
Anatomy of sell-in: Pitching & journalist relations – Part 2
So, you’ve developed your content following Christian’s expert advice – now it’s all about getting it placed in the perfect publication. But pitching your piece is
A selection of things that have sparked our interest. News and views, figures and fun.

So, you’ve developed your content following Christian’s expert advice – now it’s all about getting it placed in the perfect publication. But pitching your piece is

As many job adverts and industry professionals will tell you, the world of PR and marketing is a multifaceted one that involves many different jobs

What are some of your key takeaways from your time at ThoughtSpark so far? KB: “Eight months ago, I had no experience of working in

When I took on the role of Junior Account Manager, we were already in the midst of the Covid-19 pandemic. However, managing remote workers was

Earlier this year, ThoughtSpark’s MD, Paul Lindsell, gave a presentation on PR & Marketing to students at the University of Oxford. He impressed upon us

It has been 8 years since I joined Lindsell Marketing (now ThoughtSpark) and amongst all the companywide changes that have ensued, my personal career path

In the 1950s, David Ogilvy uttered the now well-known quote, “The customer is not a moron. She’s your wife”. Though the ideas behind his statement

Social media marketing I’ve been having so many interesting conversations with colleagues and clients lately about the potential of social media marketing. The other

Marketing’s a great career. I know, because I’ve done it… and you can too. I find that many sources of advice (with some notable exceptions)

It’s International Women’s Day and, as a women-led marketing agency, we’re thinking about the gamechanging role that women play in shaping better business. Here Dr. Jessica Wax-Edwards, Director, shares her thoughts on the impacts of gender imbalance in venture capital.

This year, we’re pleased to welcome two new Account Executives, Christian and Kieran. Here, Kieran tells us about his gap year working in Australia, why he is interested a career in content marketing, and how he joined ThoughtSpark through the Kickstart scheme.

It’s 2022 and the team at ThoughtSpark are excited to welcome our own new colleague, Christian Nasillo. To introduce himself, Christian has written a few words about himself and his career so far

ThoughtSpark has just released a new report on the skills levels in private equity-backed companies. The report reveals the collective view of top PE firms on skills in the companies in which they invest.

So in our world of B2B marketing, how many letters do you get? How often do suppliers approach you through the mail? How often do suppliers invite you to only be contacted by post? OK – it’s hard to think about mailing potential customers when we’re all working from home.
Representation of the world, like the world itself, is the work of men; they describe it from their own point of view, which they confuse with the absolute truth.