If your LinkedIn algorithm is like mine, you’re seeing reams of women’s health and Femtech activity on your feed. The energy is exciting – but there’s a lot of noise and it can be overwhelming.

That means your message must be clear. You might have an incredible product on your hands, but if nobody’s convinced, the world may never get to see it.

We’re working with a client right now on a thought leadership piece for an innovative medical device – really finetuning it to get the messaging right.

It’s not just a write-up – it’s a strategic asset.

We’re shaping a piece that lays out:

• Context: how current prescribing practices overlook patient diversity – which is convenient but inefficient and not economical
• Challenges: the head scratching conundrums for R&D, such as cost control vs climate impact
• Solution: how exactly this device innovates and solves common issues for pressurised healthcare organisations
• Proof: cost and climate impact calculations, for clear evidence of the benefits

So what, you may ask.

Well, we now have an in-depth, well-researched, high-impact piece, that clearly explains why this product matters for the industry.

It’ll fuel sales conversations, conference posters, article contributions to pharmaceutical publications – and LinkedIn posts, to come back to my first point.

Need help crafting your own ‘flagship’ content?

Book a session with me here: https://calendly.com/sarahnurgat/thirtymin