Being kind doesn’t mean being soft. And being tough doesn’t mean being harsh. This post explores how good leaders do both — and why it matters more than ever.
Forget the Likes and the comments. The real LinkedIn metric? When someone brings up your post in a real, unprompted conversation. That’s engagement—and it’s rare.
Is your LinkedIn strategy working?
Learn how to leverage senior leaders, build a relevant network, and share content that drives real engagement.
Everyone’s an author. Great.
Few can write well. Oh dear.
What, then, are the principles that should govern our activity?
Are AI Avatar-influencers the future of consumer marketing, or a potential minefield?
Paul Lindsell assesses inconsistent data on corporate sustainability reporting.
Where is your thought leadership content featured, outside of company channels like blogs and socials? What are the key publications and channels your target customer regularly reads?
This came up the other day when a senior manager told us that they could ‘knock off a few bits of marketing content’ themselves. In
Will today’s US policy set back the green agenda? If you listen to the general media moping and misery, you would think that green and
If the market changes, don’t we shimmy with it? We’re just on our way back from the Austrian mountains where we’ve been trekking in the
Five office days…really? Thank goodness for a Chief Executive with some real common sense. As reported in the FT, “Citigroup chief executive Jane Fraser has
So it’s all about STEM is it? Hmmm. A most wise commentator on the radio said the other day, “Education seems to have become confused
Last week we took the dog for his daily walk. About halfway round his usual circuit we passed a traffic warden putting a ticket on
Short answer – YES! And if you go on to the Web, you’ll find a metaphorical million people saying so. They usually arrogantly label their
When I first started out in PR & Marketing (and maybe for a while afterwards…), I found industry jargon really confusing. Thought leadership, for instance,
Was I going to bother you with a Thursday ThoughtSpark over the Christmas break? No I was NOT! Why? Because we’re having a break. That
What are the skills gaps in companies backed by private equity? Marketing regularly falls to the bottom of priorities, especially because it is difficult to
You want to write a sentence as clean as a bone. That is the goal.
