The law says you can request flexible working, not demand it. But in business, the real question isn’t what’s legally right — it’s what looks right. Because in comms, perception is often more powerful than principle.
It’s illegal to ride a bike on the pavement – and just as risky to skip fact-checking in marketing. In a world of instant information and growing disinformation, this blog reminds us why verifying facts is vital to credibility.
Our newest hire Irma Eicher shares her experiences since joining ThoughtSpark in January 2025.
As a Femtech founder, you’re short on money and time. The right agency can change that – boosting investor visibility, sharpening your business case, and creating proof points that open doors. We turn your ‘someday’ list into progress today.
Femtech is booming, but the noise is deafening. Clear, strategic content is what cuts through.
Women’s health still faces a huge knowledge gap. Find out how to get your FemTech mission the funding it deserves.
With every leap in technology, someone predicts mass job losses. It happened with Google. Now it’s happening with AI.
We’ve all met the egotists: loud, self-serving, surrounded by yes-people. But what truly sets great leaders apart? It’s not ego. It’s humility, resilience, and respect.
The U.S. just hit pause on climate progress. As the world’s biggest economy backpedals on green policy, global investors are pulling out of sustainable funds. Yet the race isn’t over. In fact, this may be the spark that accelerates clean energy innovation everywhere else.
What kind of business partner are you — transactional or genuine? In a world where most people vanish when there’s nothing to gain, staying in touch speaks volumes.
Being kind doesn’t mean being soft. And being tough doesn’t mean being harsh. This post explores how good leaders do both — and why it matters more than ever.
Forget the Likes and the comments. The real LinkedIn metric? When someone brings up your post in a real, unprompted conversation. That’s engagement—and it’s rare.
Is your LinkedIn strategy working?
Learn how to leverage senior leaders, build a relevant network, and share content that drives real engagement.
Everyone’s an author. Great.
Few can write well. Oh dear.
What, then, are the principles that should govern our activity?
Are AI Avatar-influencers the future of consumer marketing, or a potential minefield?
Paul Lindsell assesses inconsistent data on corporate sustainability reporting.
Where is your thought leadership content featured, outside of company channels like blogs and socials? What are the key publications and channels your target customer regularly reads?
Write what should not be forgotten.
