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Thoughtsparks

Our thoughts in writing.
Thursday Thoughtsparks

Will today’s US policy set back the green agenda?

Will today’s US policy set back the green agenda? If you listen to the general media moping and misery, you would think that green and

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Paul Lindsell February 21, 2025
Thursday Thoughtsparks

If the market changes, don’t we shimmy with it?

If the market changes, don’t we shimmy with it? We’re just on our way back from the Austrian mountains where we’ve been trekking in the

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Paul Lindsell February 13, 2025
Thursday Thoughtsparks

Five office days…really?

Five office days…really? Thank goodness for a Chief Executive with some real common sense. As reported in the FT, “Citigroup chief executive Jane Fraser has

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Paul Lindsell February 7, 2025
Thursday Thoughtsparks

So it’s all about STEM is it? Hmmm.

So it’s all about STEM is it? Hmmm. A most wise commentator on the radio said the other day, “Education seems to have become confused

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Paul Lindsell January 31, 2025
Thursday Thoughtsparks

Stretching the truth… Simply a cost of doing business?

Last week we took the dog for his daily walk. About halfway round his usual circuit we passed a traffic warden putting a ticket on

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Paul Lindsell January 24, 2025
Thursday Thoughtsparks

Are PR Metrics a bit rubbish?

Short answer – YES! And if you go on to the Web, you’ll find a metaphorical million people saying so. They usually arrogantly label their

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Paul Lindsell January 9, 2025
Pour Femme

Who sees your content?

When I first started out in PR & Marketing (and maybe for a while afterwards…), I found industry jargon really confusing. Thought leadership, for instance,

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Sarah Nurgat January 9, 2025
Thursday Thoughtsparks

Do you send DMs in the holidays?

Was I going to bother you with a Thursday ThoughtSpark over the Christmas break? No I was NOT! Why? Because we’re having a break. That

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Paul Lindsell January 2, 2025
Pour Femme

Marketing Skills Gaps

What are the skills gaps in companies backed by private equity? Marketing regularly falls to the bottom of priorities, especially because it is difficult to

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Sarah Nurgat December 19, 2024
Thursday Thoughtsparks

Agency quality – how do you spot the stinkers?

OK, you lovely in-house marketing managers and directors (a.k.a. “clients”)… …it’s time to turn the tables and look at the good, the bad and the

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Paul Lindsell December 19, 2024
Thursday Thoughtsparks

In-house marketing standards – good, bad or indifferent?

If the answer to this was easy, there would be no quality disappointments for management. Yet it’s a dilemma that has come up in conversation

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Paul Lindsell December 12, 2024
Pour Femme

Where are your skills gaps?

Where are your skills gaps? Last time, I looked at the necessity – both ethical and commercial – of integrating ESG into your business strategy.

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Sarah Nurgat November 28, 2024
Thursday Thoughtsparks

“Let’s launch it at the show”… possibly the worst idea in the world!

How often do you hear that from colleagues? But surely, it’s what you do before an exhibition or event that counts? Now doesn’t that sound

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Paul Lindsell November 28, 2024
Thursday Thoughtsparks

Should the Head of Sustainability role be a stand-alone or combined with other duties?

First confession: I didn’t invent this powerful question! It’s something that has been coming through in various research projects on Sustainability and ESG development that

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Paul Lindsell November 21, 2024
Pour Femme

ESG

Despite developments across the pond and ongoing debate on their relevance, Environmental, Social and Governance (ESG) standards remain important. It’s not just about being ethical,

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Sarah Nurgat November 14, 2024
Thursday Thoughtsparks

Do new leaders make their mark intelligently?

The advent of a new leader of the USA is just the latest of several recent occasions where new bosses have come on board and

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Paul Lindsell November 7, 2024
Thursday Thoughtsparks

Can’t we prevent the arts subjects from dying?

We’ve just been recruiting. And once again we’ve noticed the absolute dearth of people who can write. I don’t just mean stringing a grammatical sentence

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Paul Lindsell November 1, 2024
Pour Femme

Raising awareness

In my last newsletter, I talked about raising awareness of health issues. But I know it’s easier said than done. How do you cut through

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Sarah Nurgat October 29, 2024
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Quote Mark - Start

In our work and in our living, we must recognise that difference is a reason for celebration and growth, rather than a reason for destruction.

— Audre Lorde
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