First confession: I didn’t invent this powerful question! It’s something that has been coming through in various research projects on Sustainability and ESG development that
Despite developments across the pond and ongoing debate on their relevance, Environmental, Social and Governance (ESG) standards remain important. It’s not just about being ethical,
The advent of a new leader of the USA is just the latest of several recent occasions where new bosses have come on board and
We’ve just been recruiting. And once again we’ve noticed the absolute dearth of people who can write. I don’t just mean stringing a grammatical sentence
In my last newsletter, I talked about raising awareness of health issues. But I know it’s easier said than done. How do you cut through
Isn’t that a good question! One of you delightful readers sent it to me last week for my response (you know who you are). Well
I was recently reminded of the challenges women face in primary care when a close friend’s mother was finally diagnosed with a rheumatological condition –
Listening to your own recorded voice can be a bit cringe-worthy, but podcasts are a useful addition to your marketing arsenal. By introducing a new
Business is still about people connecting with people. So it makes sense that posts on personal LinkedIn profiles receive more attention than corporate pages. It’s
Is this an unsubstantiated grumble or a justified complaint? We certainly hear it often enough. For instance, we do a lot of work in healthcare,
So the whole world has gone mad about sustainability and ESG. It really has. Every firm I know, in every sector, is obsessing about how
This short weekly email aims to provide insider tips and strategies to empower organisations in boosting their presence and making a meaningful impact in healthcare.
I was running a combined training session the other day, and the eternal gulf of understanding between marketing and sales was once again apparent. You
I’ve been musing on the Government’s ‘black hole’ of £20+ billion. Setting aside any debate over whether it was the last lot’s fault, or whether
Yesterday I had the same conversation twice. In the morning it was with a major US medtech company. In the afternoon, it was with a
More and more firms are reporting their sustainability credentials in a bid to raise capital on the markets. We know what’s driving this – the
Sounds simple, doesn’t it? Everyone with an interest must surely be consulted? Yet we know that this way lies sclerosis and disaster! Let’s start with
If you want to research business opinion (as opposed to consumer) then surely you can find a fieldwork company that gives you access to business
Writers are not here to conform. We are here to challenge. We’re not here to be comfortable—we’re here, really, to shake things up. That’s our job.
