When I first arrived in the UK from Malaysia to study, back in 2019, a career in PR and marketing was certainly not at the
What a topical subject about an institution for which we Brits have so much love and affection (quite rightly). It’s the elections today and all
How up to the minute can a Thursday ThoughtSpark be? Next week, the UK goes to the polls. Most pundits seem to agree that the
Well, kind of yes… But also, kind of no. Communicating an understanding to sales and commercial managers of the way in-house marketing professionals and agencies
It’s just so beautifully simple and based on common sense. It demands that sustainability references for a financial product:- #1 Are correct and capable of
But it’s something we should avoid at all costs. Because if (when) you get found out… it’ll cost you! I’ve had a really interesting discussion
This failure comes far, far, far too often. I always try to repeat to myself the phrase “How would I react if I received this
So – two fascinating aspects of an Advertising Standards Authority ruling from earlier this year. The first thing is that this is a case picked
Just how much green guff are we reading, day by day, month by month, ad nauseam? Is it significant? Is it saying something either credible
There’s the old adage that first class people hire other first class people; but second class people only hire third class people. The immediate interpretation
What is this obsession with automation? Sure, it applies to the world of consumer marketing and also what I would call ‘mass’ B2B. The benefits
While landing coverage in publications like the Financial Times or The Guardian is a significant achievement, it is important to recognise that national media exposure
What is this obsession with automation? Sure, it applies to the world of consumer marketing and also what I would call ‘mass’ B2B. The benefits
Managers – in businesses large and small – are generally hopeless at confrontation, particularly around issues of under-performance. This is corrosive. Every time a managers
What makes a good social post, I ask? Lots of engagement and response, you say. Wrong, I say. Because a few good engagements are worth
If we involve experts to give us input, then we shouldn’t contradict or gainsay them when they come up with inputs that don’t match our
All the out-of-the-box marketing metrics are all about quantity. This is incredibly misleading. Sure, much targeting effort goes into pushing out messages, campaigns and propositions
Sometimes you get a ruling on green marketing (or rather, on greenwashing) that beggars belief. It makes everyone gasp in astonishment not just because it
You want to write a sentence as clean as a bone. That is the goal.
