We’re back with another deep dive into localising press placement. In this blog, two of our Germany-based Spanish-speaking colleagues Jessica Wax-Edwards (JWE) and Paula Barredo
Our Francophone Director Jessica Wax-Edwards (JWE) sits down with French PR liaison Jessica Ballasi (JB) to discuss best practice and how a tailored, localised approach
So, Sarah, what is it that you actually do? The dreaded question. I should be used to answering this one by now, but I always
At ThoughtSpark, we have a shared appreciation for languages and travel (incidentally, a real advantage for our multilingual PR offering). During a chat in the
As I was driving home after dropping my children at nursery, I tuned in for my daily dose of Nick Ferrari on LBC – might
Federica Bambagioni (FB): In my day-to-day work at ThoughtSpark I’m responsible for managing and supporting our junior team members all over the world, so I
I recently attended an excellent course, Women Advancing in Leadership, run by Emma Walker-Cotton – a specialist in organisational and leadership development. It was a
In recent ThoughtSparks, we’ve shared some knowledge on the basics of content creation and pitching. But one thing we know as a multilingual agency is
So, you’ve developed your content following Christian’s expert advice – now it’s all about getting it placed in the perfect publication. But pitching your piece is
As many job adverts and industry professionals will tell you, the world of PR and marketing is a multifaceted one that involves many different jobs
What are some of your key takeaways from your time at ThoughtSpark so far? KB: “Eight months ago, I had no experience of working in
When I took on the role of Junior Account Manager, we were already in the midst of the Covid-19 pandemic. However, managing remote workers was
Earlier this year, ThoughtSpark’s MD, Paul Lindsell, gave a presentation on PR & Marketing to students at the University of Oxford. He impressed upon us
It has been 8 years since I joined Lindsell Marketing (now ThoughtSpark) and amongst all the companywide changes that have ensued, my personal career path
In the 1950s, David Ogilvy uttered the now well-known quote, “The customer is not a moron. She’s your wife”. Though the ideas behind his statement
Social media marketing I’ve been having so many interesting conversations with colleagues and clients lately about the potential of social media marketing. The other
Marketing’s a great career. I know, because I’ve done it… and you can too. I find that many sources of advice (with some notable exceptions)
It’s International Women’s Day and, as a women-led marketing agency, we’re thinking about the gamechanging role that women play in shaping better business. Here Dr. Jessica Wax-Edwards, Director, shares her thoughts on the impacts of gender imbalance in venture capital.
Bad writing is bad not just because the language is humdrum, but the quality of the observation is so poor.
