Thoughtspark - Smart content to ignite your business

OK, you lovely in-house marketing managers and directors (a.k.a. “clients”)… …it’s time to turn the tables and look at the good, the bad and the

If the answer to this was easy, there would be no quality disappointments for management. Yet it’s a dilemma that has come up in conversation

How often do you hear that from colleagues? But surely, it’s what you do before an exhibition or event that counts? Now doesn’t that sound

First confession: I didn’t invent this powerful question! It’s something that has been coming through in various research projects on Sustainability and ESG development that

The advent of a new leader of the USA is just the latest of several recent occasions where new bosses have come on board and

We’ve just been recruiting. And once again we’ve noticed the absolute dearth of people who can write. I don’t just mean stringing a grammatical sentence

Isn’t that a good question! One of you delightful readers sent it to me last week for my response (you know who you are). Well

Is this an unsubstantiated grumble or a justified complaint? We certainly hear it often enough. For instance, we do a lot of work in healthcare,

So the whole world has gone mad about sustainability and ESG. It really has. Every firm I know, in every sector, is obsessing about how

I was running a combined training session the other day, and the eternal gulf of understanding between marketing and sales was once again apparent. You

I’ve been musing on the Government’s ‘black hole’ of £20+ billion. Setting aside any debate over whether it was the last lot’s fault, or whether

Yesterday I had the same conversation twice. In the morning it was with a major US medtech company. In the afternoon, it was with a

More and more firms are reporting their sustainability credentials in a bid to raise capital on the markets. We know what’s driving this – the

Sounds simple, doesn’t it? Everyone with an interest must surely be consulted? Yet we know that this way lies sclerosis and disaster! Let’s start with

If you want to research business opinion (as opposed to consumer) then surely you can find a fieldwork company that gives you access to business

I’m reacting, of course, to the glib idea that larger companies can insist their suppliers meet ESG criteria – or lose their business. Sounds great

So I started the week with another case of ‘pass the sick bag, Alice’. For the sixth time in as many weeks, I’ve heard people

You all know that we’ve been creating, engaging and managing customer communities for ages, right? Nowadays, though, we are increasingly asked by clients about how