Thoughtspark - Smart content to ignite your business

This came up the other day when a senior manager told us that they could ‘knock off a few bits of marketing content’ themselves. In

Will today’s US policy set back the green agenda? If you listen to the general media moping and misery, you would think that green and

If the market changes, don’t we shimmy with it? We’re just on our way back from the Austrian mountains where we’ve been trekking in the

Five office days…really? Thank goodness for a Chief Executive with some real common sense. As reported in the FT, “Citigroup chief executive Jane Fraser has

So it’s all about STEM is it? Hmmm. A most wise commentator on the radio said the other day, “Education seems to have become confused

Last week we took the dog for his daily walk. About halfway round his usual circuit we passed a traffic warden putting a ticket on

Short answer – YES! And if you go on to the Web, you’ll find a metaphorical million people saying so. They usually arrogantly label their

Was I going to bother you with a Thursday ThoughtSpark over the Christmas break? No I was NOT! Why? Because we’re having a break. That

OK, you lovely in-house marketing managers and directors (a.k.a. “clients”)… …it’s time to turn the tables and look at the good, the bad and the

If the answer to this was easy, there would be no quality disappointments for management. Yet it’s a dilemma that has come up in conversation

How often do you hear that from colleagues? But surely, it’s what you do before an exhibition or event that counts? Now doesn’t that sound

First confession: I didn’t invent this powerful question! It’s something that has been coming through in various research projects on Sustainability and ESG development that

The advent of a new leader of the USA is just the latest of several recent occasions where new bosses have come on board and

We’ve just been recruiting. And once again we’ve noticed the absolute dearth of people who can write. I don’t just mean stringing a grammatical sentence

Isn’t that a good question! One of you delightful readers sent it to me last week for my response (you know who you are). Well