#ThursdayThoughtSparks: Our tips on ESG Comms, Marketing and Management
Being kind doesn’t mean being soft. And being tough doesn’t mean being harsh. This post explores how good leaders do both — and why it matters more than ever.
Forget the Likes and the comments. The real LinkedIn metric? When someone brings up your post in a real, unprompted conversation. That’s engagement—and it’s rare.
Everyone’s an author. Great.
Few can write well. Oh dear.
What, then, are the principles that should govern our activity?
Are AI Avatar-influencers the future of consumer marketing, or a potential minefield?
Paul Lindsell assesses inconsistent data on corporate sustainability reporting.
This came up the other day when a senior manager told us that they could ‘knock off a few bits of marketing content’ themselves. In
Will today’s US policy set back the green agenda? If you listen to the general media moping and misery, you would think that green and
If the market changes, don’t we shimmy with it? We’re just on our way back from the Austrian mountains where we’ve been trekking in the
Five office days…really? Thank goodness for a Chief Executive with some real common sense. As reported in the FT, “Citigroup chief executive Jane Fraser has
So it’s all about STEM is it? Hmmm. A most wise commentator on the radio said the other day, “Education seems to have become confused
Last week we took the dog for his daily walk. About halfway round his usual circuit we passed a traffic warden putting a ticket on
Short answer – YES! And if you go on to the Web, you’ll find a metaphorical million people saying so. They usually arrogantly label their
Was I going to bother you with a Thursday ThoughtSpark over the Christmas break? No I was NOT! Why? Because we’re having a break. That
OK, you lovely in-house marketing managers and directors (a.k.a. “clients”)… …it’s time to turn the tables and look at the good, the bad and the
If the answer to this was easy, there would be no quality disappointments for management. Yet it’s a dilemma that has come up in conversation
How often do you hear that from colleagues? But surely, it’s what you do before an exhibition or event that counts? Now doesn’t that sound
First confession: I didn’t invent this powerful question! It’s something that has been coming through in various research projects on Sustainability and ESG development that
When you’re writing you’re trying to find out something which you don’t know.
