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Thursday Thoughtsparks

#ThursdayThoughtSparks: Our tips on ESG Comms, Marketing and Management

Thursday Thoughtsparks

Does AI mean mass unemployment in marketing?

With every leap in technology, someone predicts mass job losses. It happened with Google. Now it’s happening with AI.

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Sarah Nurgat June 5, 2025
Thursday Thoughtsparks

Are all business leaders dreadful egotists?

We’ve all met the egotists: loud, self-serving, surrounded by yes-people. But what truly sets great leaders apart? It’s not ego. It’s humility, resilience, and respect.

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Paul Lindsell May 29, 2025
Thursday Thoughtsparks

Is the environmental drive dead in the water?

The U.S. just hit pause on climate progress. As the world’s biggest economy backpedals on green policy, global investors are pulling out of sustainable funds. Yet the race isn’t over. In fact, this may be the spark that accelerates clean energy innovation everywhere else.

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Paul Lindsell May 23, 2025
Thursday Thoughtsparks

Isn’t it just so important to stay in touch?

What kind of business partner are you — transactional or genuine? In a world where most people vanish when there’s nothing to gain, staying in touch speaks volumes.

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Paul Lindsell May 15, 2025
Thursday Thoughtsparks

Kind AND tough in the workplace – is it possible?

Being kind doesn’t mean being soft. And being tough doesn’t mean being harsh. This post explores how good leaders do both — and why it matters more than ever.

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Paul Lindsell May 9, 2025
Thursday Thoughtsparks

Posting on LinkedIn – what signifies real engagement?

Forget the Likes and the comments. The real LinkedIn metric? When someone brings up your post in a real, unprompted conversation. That’s engagement—and it’s rare.

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Paul Lindsell May 1, 2025
Thursday Thoughtsparks

What’s worth posting on LinkedIn… and what’s not?

Everyone’s an author. Great.

Few can write well. Oh dear.

What, then, are the principles that should govern our activity?

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Paul Lindsell April 24, 2025
Thursday Thoughtsparks

AI and the avatar-influencers – shall we all pack up and go home?

Are AI Avatar-influencers the future of consumer marketing, or a potential minefield?

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Paul Lindsell March 20, 2025
Thursday Thoughtsparks

Where are we with sustainability – who’s telling the truth?

Paul Lindsell assesses inconsistent data on corporate sustainability reporting.

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Sarah Nurgat March 13, 2025
Thursday Thoughtsparks

So is AI the bogeyman?

Does AI really spell disaster for businesses?

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Paul Lindsell March 13, 2025
Thursday Thoughtsparks

What do we think about $1,000 people doing $10 tasks?

This came up the other day when a senior manager told us that they could ‘knock off a few bits of marketing content’ themselves. In

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Paul Lindsell February 27, 2025
Thursday Thoughtsparks

Will today’s US policy set back the green agenda?

Will today’s US policy set back the green agenda? If you listen to the general media moping and misery, you would think that green and

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Paul Lindsell February 21, 2025
Thursday Thoughtsparks

If the market changes, don’t we shimmy with it?

If the market changes, don’t we shimmy with it? We’re just on our way back from the Austrian mountains where we’ve been trekking in the

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Paul Lindsell February 13, 2025
Thursday Thoughtsparks

Five office days…really?

Five office days…really? Thank goodness for a Chief Executive with some real common sense. As reported in the FT, “Citigroup chief executive Jane Fraser has

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Paul Lindsell February 7, 2025
Thursday Thoughtsparks

So it’s all about STEM is it? Hmmm.

So it’s all about STEM is it? Hmmm. A most wise commentator on the radio said the other day, “Education seems to have become confused

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Paul Lindsell January 31, 2025
Thursday Thoughtsparks

Stretching the truth… Simply a cost of doing business?

Last week we took the dog for his daily walk. About halfway round his usual circuit we passed a traffic warden putting a ticket on

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Paul Lindsell January 24, 2025
Thursday Thoughtsparks

Are PR Metrics a bit rubbish?

Short answer – YES! And if you go on to the Web, you’ll find a metaphorical million people saying so. They usually arrogantly label their

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Paul Lindsell January 9, 2025
Thursday Thoughtsparks

Do you send DMs in the holidays?

Was I going to bother you with a Thursday ThoughtSpark over the Christmas break? No I was NOT! Why? Because we’re having a break. That

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Paul Lindsell January 2, 2025
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